Real estate agents want to sell your property. But whether they can get you the best price is a much-debated topic. Their estimate can be high, but you see, even the best agents can’t guarantee you the price they predicted – just ask them to sell for free if they don’t achieve what they said they would!
There is only one way to give yourself the best opportunity to maximise the sale of your biggest asset:
You need to get buyers to fall in love with your home!
Sounds like a no-brainer, but what does that actually mean?
Well, making it look good is obvious enough. And this is where real estate agents’ main focus usually is. Any good agent will have a bunch of tips and tricks up their sleeve for making your home look spectacular. There’s also plenty of online advice available.
BUT there’s more to really liking a property than how it looks. Think about buying a used car (your house probably isn’t new either). Having it cleaned and polished is important, but any buyer wants to hear it run and test drive it as well, right? And being able to access a vehicle condition report makes it even better.
It’s those experiences that move buyers from liking your car to CONFIDENTLY wanting to buy it. And CONFIDENCE is vital to get more buyers competing for your home.
So, how do you give buyers confidence?
1. Trust Matters
Real estate agents in Australia consistently score very low in trust ratings. So be aware that buyers are likely to doubt what an agent tells them or gives them. This is why you need a trusted third party to provide information about your property that will help build buyer CONFIDENCE.
2. What does the buyer want to know?
Put yourself in the shoes of the buyer. What would you want to know if you were buying your place? You’d want to know that the property is OK. That means it has been well-maintained and is structurally sound. It’s pretty simple, isn’t it?
But how do you let buyers know your place passes this test, so they can have more confidence to make you their best offer or bid confidently at auction?
If you are selling a house, a Building & Pest Inspection Report will help buyers to answer these questions. If you are selling an apartment, a Strata Report will have the information buyers need. And there are two important steps involved at this stage to give buyers more CONFIDENCE about your property:
Buyers must be able to get quality information from a trusted source AND be able to get any questions answered professionally.
This information must be available quickly for a fair fee.
Now, let’s get down to it.
Get your property inspected before you sell!
Getting a property inspection done before sale is a really clever thing to do, especially in the current market conditions, because:
- You will be made aware of any issues your property may have and will have an opportunity to fix things up.
- By having access to the report, you will be able to identify any information gaps and may be able to provide the inspector with additional information.
- It’s also a good opportunity to clarify any factual assumptions the inspector might have made at the property.
- Your agent will be able to adjust the marketing campaign in accordance with the report findings.
And at EYEON Property Inspections, we have a perfect product for that.
What’s Open Access?
- It’s our innovative and transparent property inspection service that’s proven to help people buy and sell property with more CONFIDENCE.
- It’s quality information and great follow up support for you and all buyers seriously interested in your property.
- It’s great value (less than 2% of the cost of selling your property) and is proven to help you get the best possible outcome.
Speaking of the costs of selling your property, your agent might say they aren’t keen on this idea.
It’s likely to be because Open Access competes with agent marketing. They will tell you to advertise as widely as possible to maximise the number of buyers. But it doesn’t matter if you have 20 buyers coming through your property if none of them are serious.
So, you see, it’s not about having tons of buyers but more about having a few who are serious and CONFIDENT. And guess what?
Ads don’t make buyers serious or CONFIDENT – your property does.
And remember, the cost of our service is a tiny portion (less than 2%) of total marketing and sales costs.
And what if your agent wants to give out an inspection report to buyers?
We have been expressing concerns about so-called “free” reports for years, you can find out why here. Yet, the industry seems to ignore these important aspects and this practice is only growing. So, we came up with a professional and safe solution, that makes EYEON Zero service different from any other “free” reports model out there. Learn more about EYEON Zero here.
Buyers today want better information before they decide to buy something big. Don’t you?
So, do you want a better outcome from the sale of your property?
No problems, our service is easy to arrange.Request an Inspection Now
The EYEON Property Inspections Team
At EYEON Property Inspections, we help you buy and sell with more confidence.